We teach you exactly what's inside your makeup bag so you can evaluate, recommend, and talk about products like the expert you already are.
Join LLAB – $1,160For Makeup Artists, Beauty Advisors, Product Developers, Founders & Beauty Creators
★★★★★ From our members

But after a while, all your experience has stopped moving your career forward and...it feels like you've hit a ceiling.
You're ready for bigger opportunities, but you're not sure how to get noticed.
You can name what you like about products but can't explain why they work.
You want to be known for more than beautiful makeup application.
You're watching other beauty professionals become educators, consultants, big creators, or founders and wondering how you can do the same.
You know you need something to help you build authority but...you're not sure what's going to push your career to that next level.

Beauty literacy means knowing enough about how products are actually made – formulas, manufacturers, development, packaging – to decide for yourself what's worth your money.
They've gone from technique → product knowledge → product judgement people trust…
And that sets them apart from everyone else in the room.
That kind of beauty literacy is what helps you go from applying makeup to advising on makeup.
"I love this foundation. It looks beautiful on the skin, wears well all day, and photographs really nicely."
"Based on the formula, I'd recommend this if you have normal to oily skin and want a natural matte finish. The film formers and oil-absorbing powders will help it wear longer and keep your T-zone from getting shiny in photos."

The beauty industry is full of product recommendations, GRWMs, and "holy grail" lists. What's missing is critical thinking around products on a scientific level.
The Lipstick Lesbians Academy of Beauty teaches you the same framework industry experts use to evaluate any product, so whether you're looking at a cult favorite, a drugstore line, or a potential brand partnership, you'll know exactly what you're looking at and why it matters.
LLAB is our community for beauty professionals who want to understand how makeup products actually work — so they can lead with confidence and credibility.
Join LLAB – $1,160
Work through the LLAB curriculum to learn the science inside your makeup bag – how products are formulated, why they perform differently, and how to evaluate them with confidence.
Join monthly live coaching calls, quarterly sessions with Alexis and guest expert Q&As to stay ahead of the curve as the industry grows so you can always be the most knowledgeable beauty professional in any room.
Develop a repeatable framework for evaluating any makeup formula so you can bring unparalleled product judgement into every client conversation, content strategy, and career opportunity.
Each lesson takes a deep dive into a different product category to help you understand the science, formulation, and performance behind the go-to products in your makeup bag.
Understand what makes lip products feel and wear differently across every formula. You'll learn how formulation impacts texture, longevity, comfort, and overall performance.

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Inside LLAB you'll also get frameworks for turning your product knowledge into content that builds trust and grows your following — without relying on trends alone.
Plus
Learn how to create beauty content rooted in formula expertise instead of trends, opinions, or whatever happens to be going viral this week.
The Beauty Content Creator Course – step-by-step training on creating educational beauty content that builds trust and authority
The LLAB Beauty Content Creator Handbook – editable templates, planning tools, content calendars, and strategic guides
A Repeatable Content Creation Framework – create Instagram, TikTok, and YouTube content backed by scientific product knowledge
Content Strategies For Beauty Professionals – educate your audience, build your credibility, and attract the right opportunities

The difference is whether you'll be relying on opinions and experience alone — or backed by real product expertise.
Rely on hypotheticals and best guesses to determine why products do or don't work.
Understand formulas well enough that you can look at a label and know how the product will perform.
Recommend products based on personal experience and public opinion.
Recommend products by matching your product knowledge to the client's specific makeup needs.
Struggle to explain why when a client asks if a product is a good fit for them.
Confidently explain what makes the formula perform the way it does and who it's designed for.
Waste hundreds of dollars (probably a month) trial-and-erroring your way to the best products.
Evaluate every product through a repeatable framework instead of relying on marketing claims.
Create beauty content that chases trends and regurgitates everyone else's opinions.
Create educational content backed by scientific product expertise that builds credibility.
Continue building your career with great technique but limited product knowledge.
Pair your artistry with formula expertise that helps you stand out in the beauty industry.

We've worked all over the beauty industry, from the sales floor to product development labs.
But when we look back on the opportunities we've had in our career, they didn't come from being trendy on Instagram or being the smartest, funniest gals in the room (although, jury's still out).
They came from our unique ability to understand how products actually work.
Beauty literacy is how we've built credibility, grown our platform, and opened doors we never would have imagined walking through.
And that's exactly the skill set we want to teach you.
You're a beauty enthusiast that doesn't plan on making a career out of makeup.
You're only looking for product recommendations.
You want someone to tell you exactly what products to buy instead of teaching you how to make that choice yourself.
You're looking for quick beauty hacks or overnight virality instead of long-term expertise.
You're not interested in participating in live coaching, discussions, or an active learning community.
You want to understand why makeup products work, not just which ones are trending.
You're ready to move beyond recommendations and develop your own expert perspective.
You want to confidently explain what makes one product different from another.
You're a makeup artist, creator, educator, or beauty professional who wants to stand out through product expertise.
You're naturally curious and love digging deeper into the “why” of things.
You want to make recommendations backed by knowledge instead of marketing claims or price points.
You're committed to continuing your education and growing alongside the beauty industry.
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Join monthly coaching calls, quarterly sessions with Alexis, and live Q&As with guest experts. This is where the real magic happens – like connecting with other beauty professionals, asking questions, and learning from people who've actually done it.
Work through the curriculum at your own pace. Learn how products are made, why they perform the way they do, and how to evaluate formulas with an expert eye (and touch). Once you understand formulas, you'll never look at beauty the same way again.

Everything you need to build lasting formula expertise, stay current with the beauty industry, and become the kind of beauty professional people hire, trust, and recommend.
The Complete LLAB Curriculum – cosmetic chemistry, formulation, ingredient functions, and product evaluation in every major makeup category ($$$ Value)
Monthly Live Coaching Calls – ask questions, break down products, and deepen your understanding alongside other beauty queens. Plus – join Alexis for deep dive calls and guest expert Q&As as the industry evolves. ($$$ Value)
Guided Workbook – work through the curriculum with the LLAB workbook
Personalized Onboarding – tailor your experience to where you are and where you want to go (Priceless)
Private LLAB Community – learn alongside other beauty professionals, ask questions, and grow together (Priceless)
Exclusive Access To Leaked BTS Events – be the first to know about behind-the-scenes events, product launches, and exclusive experiences (Priceless)
BONUS: Beauty Content Creator Course – learn how to turn your product knowledge into educational, credibility-building content ($$$ Value)
$$$$$
$1,160
Per year. Lifetime access to the curriculum.
Join LLAB – $1,160Refund within 15 days, no questions asked.


Most beauty professionals never get access to the science behind the products they use every day. And that gap in expertise becomes the reason they almost land the opportunity.
We built LLAB to break that cycle. If you want to understand makeup on a deeper level, you deserve access to the education. Join us inside LLAB and become part of an affordable, supportive community of beauty professionals.
Join LLAB – $1,160